Penelitian ini bertujuan mengetahui produksi program Sharing For Caring tema Self Reward di radio Sonora dalam menstimulasi cita-cita. Metode penelitiannya adalah kualitatif dengan analisis matriks variabel. Objek penelitian ini adalah program Sharing For Caring tema Self Reward. Sumber data primer berupa transkrip wawancara dari Produser, Program Director dan Penyiar program Sharing For Caring radio Sonora. Sumber data sekunder adalah teori dan konsep terkait dari buku, jurnal, literatur, dan sumber internet. Tahapan metode penelitian diawali pengumpulan data, reduksi data, display data, dan penyajian kesimpulan atau verifikasi. Kesimpulan penelitian ini menemukan proses produksi program Sharing for Caring tema Self Reward di Radio Sonora mampu menstimulasi diri dalam mencapai cita-cita. Siaran langsung saat audiens dapat berinteraksi langsung dengan penyiar dan psikolog dalam membahas proses berprestasi dalam belajar, proses mengerjakan UTS, UAS dengan baik, proses mendapat berbagai perghargaan kompetisi seperti menang kompetisi OSN dan olahraga basket, lebih maksimal dalam menyampaikan dan menstimulasikan diri dalam mencapai cita-cita di sisi hasrat dan keinginan untuk berhasil, harapan dan cita-cita di masa depan, dan penghargaan dalam belajar karena pendengar dapat membahas permasalahan secara mendalam bahkan dibacakan karakternya melalui coretan tangan di Whatsaap, diberikan masukan, tips, dan trik oleh psikolog secara langsung untuk mengatasi permasalahan tersebut sehingga pendengar dapat menerapkannya sebagai upaya menstimulasi dan memotivasi diri dalam mencapai cita-cita

This research aims to determine the production of the Sharing For Caring theme Self Reward program on Sonora radio in stimulating aspirations. The research method is qualitative with variable matrix analysis. The object of this research is the Sharing For Caring program with the theme Self Reward. The primary data source is in the form of interview transcripts from the Producer, Program Director and Broadcaster of the Sharing For Caring program on Radio Sonora. Secondary data sources are theories and related concepts from books, journals, literature and internet sources. The research method stages begin with data collection, data reduction, data display, and presentation of conclusions or verification. The conclusion of this research is that the production process of the Sharing for Caring program with the theme Self Reward on Radio Sonora is able to stimulate oneself in achieving one's goals. Live broadcast when the audience can interact directly with announcers and psychologists in discussing the process of achievement in learning, the process of doing UTS, UAS well, the process of getting various competition awards such as winning OSN competitions and basketball sports, to be more optimal in conveying and stimulating oneself in achieving goals. goals in terms of desire and desire to succeed, hopes and aspirations for the future, and appreciation in learning because listeners can discuss problems in depth and even have characters read out through handwriting on Whatsapp, given input, tips and tricks by psychologists directly to overcome these problems so that listeners can apply it as an effort to stimulate and motivate themselves in achieving their goals.