Penelitian ini mengenai PT. KAO Indonesia merupakan perusahaan consumer goods yang telah lama dikenal di masyarakat luas. Dalam menghadapi globalisasi terutama pada era digital, pemanfaatan internet menjadi salah satu strategi promosi yang digunakan oleh Attack dengan mengaplikasikan electronic promotion. E-promosi yakni e- advertising, e-sales promotion, e-personal selling, e-public relations, dan direct marketing melalui platform media sosial seperti website official perusahaan dan merek, Instagram, youtube, facebook, dan twitter. Dalam penelitian dimana menggunakan metode kualitatif deksriptif dengan mewawancarai 2 narasumber key informan dapat diketahui bahwa dalam pelaksanaan electronic promotion oleh Attack yaitu dengan membuat video komersil, slogan dan moto yang diharapkan dapat menjadi pengingat konsumen akan produk, e-brosur dan e-poster mengenai manfaat dan kegunaan varian produk Attack, pemberian sample produk secara gratis, informasi mengenai event dan program undian berhadiah yang disebarluaskan di media sosial, penjualan produk melalui marketplace dengan adanya virtual chat yang diharapkan bisa menjadi sarana interaksi antara konsumen dengan Attack, membuat konten informatif seputar rumah tangga mengingat konsumen Attack ialah ibu rumah tangga atau ibu karir, serta konten informasi mengenai agenda kegiatan sosial Attack yang diharapkan dapat memberikan efek positif dimata konsumen, kemudian kegiatan mengirimkan surel secara rutin ke e-mail konsumen. Strategi tersebut diharapkan dapat terus mempertahankan brand awareness Attack.

This research is about PT. KAO Indonesia, a consumer goods company that has long been known to the wider community. In facing globalization, especially in the digital era, the use of the internet has become one of the promotional strategies used by Attack by applying electronic promotion. E-promotion, through social media platforms such as official company and brand websites, Instagram, YouTube, Facebook, and Twitter, In research which uses descriptive qualitative methods by interviewing 2 key informant sources, it can be seen that in implementing electronic promotion by Attack, namely by making commercial videos, slogans and mottos which are expected to be a reminder to consumers about the product, e-brochures and e-posters regarding the benefits and the use of Attack product variants, providing free product samples, information about events and prize draw programs which are disseminated on social media, selling products through the marketplace with virtual chat which is expected to be a means of interaction between consumers and Attack, creating informative content about the household considering Attack consumers are housewives or career mothers, as well as information content regarding Attack's social activity agenda which is expected to have a positive effect in the eyes of consumers, then the activity is to send emails regularly to consumers' e-mails. It is hoped that this strategy can continue to maintain Attack's brand awareness. extra time Instagram followers with a one-way positive attitude.