PINTOKO, Wahyu Wary. FEAR APPEAL (RASA TAKUT) DALAM PROMOSI MELALUI IKLAN TELEVISI. ESENSI: Jurnal Manajemen Bisnis, [S. l.], v. 25, n. 3, p. 233–249, 2022. Disponível em: https://esensijournal.com/index.php/esensi/article/view/148. Acesso em: 2 apr. 2026.