This research is aimed to analyze the interpretation of the Pocari Sweat advertisement 2020. The aims
are to identify the interpretation meaning of the sentence in the advertisement itself, to identify the way
that makes Pocari Sweat become an effective Advertisement that uses the narrative form, and to identify
the effects of advertisement that uses the narrative explanation. The writer uses the theory of Dodd 2012
and Rossalotos 2015 to do the research. This research uses the qualitative method. The result of this
research shows confidence, freedom, and spirit. Besides that, the way that makes this advertisement
effective is the message, before it is too late and regrets getting old. In the conflict, there is a struggle
with character confidence. The character, in this advertisement, is a character who builds and gives the
message. The plot, this advertisement gives a sequence from the introduction, the conflict, and the result
of the conflict itself. The last, the effects of this research provide a positive effect on teenagers. The
research also found the moral values in this advertisement: Persistence, keep strong, and never give up.